we always judge brain with beauty 
"mercedes benz E-klasse" Ad
" Beauty is nothing without brain"
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A girl order french fries, burger and milkshake ........... the librarian women said this is library ..... and she looks around. and again order the same foods with drawl voice.
break our old illusion about beauty
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company has clear sense about their brand that don't judge the others brands with Spurious looks because this brand can looks like this girl ........ and that moments the mercedes benz E-klasse came with slogan " Beauty is nothing without brain" .
Target Audience : target Audience is basically that customers who always buy car to sees outer fallacy 
https://www.youtube.com/watch?v=dFAeBb2QvYU&feature=share